Let’s get intentional about building you a strong brand

Together, we will help get clear on your offer and how you stand out in your market. In this half day guided group session, we’ll work through the key building blocks of a brand, leaving space for open discussions about how to bring your brand to life.

THE AGENDA

We’ll cover these building blocks and workshop how they are unique to you:

• Vision + Mission - where you’re going and how you will get there

• Target Audience - who you really help (hint: it’s not ‘everyone’)

• Key Benefits - how you articulate the problem only you solve

• Shared Values - the lens for your decision-making

• Brand Purpose - why you exist, and star of your brand story

• Brand Identity - the elements that shape your authentic image

• Brand Experience - uncovering your opportunity areas

• Business Focus Areas - where you focus your efforts for efficiency

TAKEAWAYS

• Your Brand Blueprint Workbook as a central resource to inform your brand actions, communication, and plans

• Skills and knowledge transfer from two experienced Business + Brand leaders who specialize in brand transformations