We are a brand transformation consultancy.

Together, as leaders in two different disciplines, we have developed and activated the strategy for strong brands together since 2010. We specialize in guiding businesses through transformational journeys. With a clear process, we help define a clear + focused path forward to navigate change efficiently.

Sue Oland, Good People

MEET SUE

BUSINESS LEADER

Sue is the Principal of Good People Business Consulting. As a former Executive with 22 years experience, she has a known expertise in business strategy, operational process and the overall customer experience. Ultimately, Sue empowers people, activates the business strategy, and brings the resilience needed to see through to payoff.
Ashley Delaney, Loyal Brand Co.

MEET ASHLEY

BRAND LEADER

Ashley is the Principal of Loyal Brand Co. Having spent 18 years creating and nurturing brands in various industries, she has proven the success of aligning business strategy with brand experience. With people at the heart of it all, Ashley uses strategy to manage reputation, create connections, and attract the loyalty you deserve. 

HELPING YOU STEP INTO GROWTH WITH CLARITY + FOCUS

Our impact sits at the intersection of Business + Brand. Understanding how to move forward means building a strong foundation for both. We help you focus your efforts for the long-term to:

+ Prevent unnecessary spin and spend

+ Attract and retain the right people

+ Focus your efforts for efficiency

+ Manage your growth effectively

And we’ve proven it works, for decades.

TESTIMONIALS

  • "I knew that Sue and Ashley would take the time, effort, and care to help understand all the aspects of how we think about our business to ensure we had a Brand Playbook that would strike to the core of who we are."

    Rayleen Hill, Owner, RHAD Architects

  • “Sue and Ashley strike a perfect balance. They have a deep understanding of business objectives and how to connect ideas to the big picture. A good idea is great, but a good idea that is strategically aligned to your business is everything.”

    Sylvia Biernes, Founder, by coastal

  • "The process was not about applying brand to our business, but instead heightening awareness and elevating the brand that we have been building over the years. "

    Scale-Up Founder

  • "This really feels genuine, not like marketing at all"

    Client Team Member

  • "Love that the process was high energy, fun and engaging."

    Workshop Attendee