Business + Brand Foundation
WORKSHOP

Who IT’S FOR:

Businesses and entrepreneurs who:

  • Want a simple and sustainable strategy

  • Need more control of marketing spend

  • Are looking to create alignment and process efficiencies

  • Want to amplify their efforts with the right tools

  • Don’t yet have the resources and are not ready to hire


THE AGENDA:

  • Vision + Mission: Clarify your goal and streamline the actions that will make it happen.

  • Audience + Values: Understand your ideal audience(s), your shared values, and how to authentically connect.

  • Purpose + Positioning: Identify and clearly articulate what makes you stand out so competition is irrelevant. 

  • Persona + Communication: Develop a strategic identity and hone in on how and where you communicate consistently.

  • Strategic Focus Areas + Priority Planning: Focus your efforts to effectively operationalize the strategy throughout your business cohesively.


TAKEAWAY:

  • Your Business + Brand Workbook provided as a guide during our sessions

  • Your Business + Brand Framework tailored to your business, as a strategic foundation to focus efforts and guide ongoing decision making long-term

  • Skills + knowledge transfer from two experienced leaders in two different disciplines

Location:
CO+ at 36 Marketplace Drive, Dartmouth NS

What to expect:

  • Pre-work provided prior

  • Immersive and guided team session(s)

  • Maximum of 5 businesses per session

HOSTED BY

“This workshop was an invaluable, hands-on process that allowed me to understand my business through an entirely new lens. My documented roadmap has been immediately put to use to help align my stakeholders on our clarified business priorities and then focus my team’s efforts to ensure we deliver on them.”

D A W N M C G R A T H

Let’s DISCUSS IF THIS IS RIGHT FOR YOUR BUSINESS

Before we meet, tell us about your business: